The VinAssure™ Story

How did this amazing product begin?
VinAssure™ grew out of a simple desire not to waste wine, and a practical business need to make good use of every last drop.  For years I was the owner and proprietor of a small wine store and tasting bar, and I had what I would consider a low to medium volume of wines served by the glass each week.  At one point I sat down to calculate the dollar-for-dollar waste of unsold, tossed out, or employee consumed wine that had just become an accepted sunken cost of my business.  Even with my small program the numbers were staggering... I was simply WASTING WINE and pouring potential revenues down the drain!

I immediately took the 'band-aid approach', and started using the disposable gas-in-a-can for preservation.  This method was pricey for the low quality of preservation, we went through the things way too fast, and of course that little can always seems to run out right when you decide to open the most valuable and coveted bottle in your cellar.  Even still, I was complacent with my hasty preservation solution until one day when a regular customer sitting at my tasting bar happened to see me gassing a bottle with the disposable can stuff.  This sparked an in-depth lesson and virtual tongue lashing on how gas-in-a-can was a mixture of gases including Nitrogen and Carbon Dioxide that produced a drastically inferior barrier of protection against oxidation. I quickly learned that experts and industry professionals resoundingly agree the best method is to seal in the aroma and flavor of wine by creating a layer of 100% pure argon gas, the heaviest and most dense of all colorless, odorless gases that can be used to preserve wine.  This conversation peaked my interest, and sparked what would become a three year journey to discover and develop the most effective, efficient, and affordable wine preservation system possible.


One of the first high-pressure systems I developed saw daily use in our wine shop and tasting bar for over three years. It was so simple and economical that we decided to develop variations of the basic system for use in both home and commercial settings. Using the finest quality industrial parts, we have been able to create a lightweight, hand-held device which holds a great deal of argon gas under high pressure. This allows VinAssure™ to last much longer than other systems, lowering the per-use cost to a fraction of some comparable preservation systems.  There are systems employing similar methods out there for as much as $12,000... and some more reasonably priced options that require you to buy an additional $500 worth of adapter pieces just to make the system effective on all your open wine*. As business owners and as consumers, we all like to get maximum value for our money, whether that means finding a way to make that left-over half-bottle of wine last longer or finding a system that does that for less cost per use than others on the market.  VinAssure™ does both.


 

* Assumes fifteen open bottles at maximum.
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